Strategies For Building A Strong Internal Marketing Culture

Running head: STRATEGIES FOR BUILDING A STRONG field MARKETING CULTURE AT HUFFMAN TRUCKING Strategies for Building a cockeyed Internal Marketing Culture at Huffman truckage MMPBL/580 Chanda McGinnis-Sutton September 24, 2010 Introduction to Huffman truck Huffman transport has grown importantly since the familys establishment in 1936. The phoner has remained privately owned. The caller-out provides services in the gradation of carrier solutions to various types of customers, including the U.S. Government. though the company continues to grow it is decorous increasingly clear that Huffman truck would benefit immensely from creating and implementing a statewide merchandising plan. To begin, the company moldiness build and corroborate its native marketing culture to allow for innovative and successful activity and communication amongst departments. Huffman Trucking has the opportunity to beat back their business to the beside level by using comprehensive marketing strategies to depict new customers and improve relations with animate customers. Kerin, Hartley, Berkowitz, and Rudelius (2006) discussed the importance of company employees in delivering products and services to customers.

While Huffman Trucking wishes to develop a more customer-centric organizational instance, the company must balance this model against a model which recognizes the unique assess of the companys employees. The company would benefit from establishing an subjective marketing department which kit and boodle cooperatively with other departments within the company and is based on a strateg ically developed internal marketing culture.! Employees and Stakeholders Huffman Trucking must develop a outline for developing an internal marketing culture based on the common goals, values, and objectives divided by Huffmans stakeholders. Huffman Trucking has a number of master(a) stakeholders. These stakeholders include the following: company employees, customers, the U.S. Government, regulators, automotive...If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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